---
title: "Advil PM · Appnovation"
url: "https://www.appnovation.com/work/advil-pm-taking-painless-path-to-a-stress-free-online-experience"
description: "This has been the smoothest project I have worked on in my 5 years of digital at PCH!"
---

# An innovative approach to driving new revenues from a brand’s online experience.

This has been the smoothest project I have worked on in my 5 years of digital at PCH! This is a result of the collective great efforts at Tribal to work closely with the business clients on the great…

![A man sleeps peacefully in a dark, calming blue-toned scene](https://cdn.sanity.io/images/ey850001/production/d553cfe26bec4512e82877b7d52e21d61ab78f9d-1440x600.jpg?w=1400&auto=format) 

*   73% of sleep aid users suffer from physical causes of sleeplessness, like pain.

On this page

## Engagement

Client

Advil PM

Industry

Health & Life Sciences

Services

Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

As a globally recognized company, Advil needed to create not just a website, but to deliver an online experience worthy of their brand. Time to wake up their digital presence, taking the pain away from all users.

Pfizer was also looking to take the existing AdvilPM.com and transform it into an innovative and immersive user experience, a responsive site that reflected the global reputation of the company.

## Solution

When Dr. Breus, a leading expert in sleep and sleep disorders, partnered with Pfizer, and with the help of the Pfizer Advil brand team, Pfizer looked to Appnovation to add a Dr. Breus content page to the existing Advil PM site. Design, development, and UX requirements drove the project, with the client looking to create a digital experience that delivered, just like Advil PM. 

## Result

Taking the better elements of the existing site, and incorporating them with innovative development and design elements, our team created and delivered a responsive and stylish site. With a UX focused design, optimized for cross-platform usage, feature rich platform, the end result was a digital experience worthy of the Advil brand, and the Pfizer name. 

## More work

[See all our work](/work.md) 

[![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

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Building Pfizer's AI Engineering Capability at Global Scale

AI Health & Life Sciences 

[![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

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Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience

AI Government & Non-profits 

[![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md)

### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md)

From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience

AI Government & Non-profits 

## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)