--- title: "ASCD - CMS Replatform · Appnovation" url: "https://www.appnovation.com/work/ascd-cms-replatform-redesign-and-rebrand" description: "By leveraging cutting-edge technologies, we streamlined ASCD’s website and refreshed their visual identity to connect with a new generation of educators." --- # ASCD - CMS Replatform CMS Replatform, Redesign and Rebrand ![ASCD's redesigned Events webpage displayed on tablet and phone mockups](https://cdn.sanity.io/images/ey850001/production/1b82d3f6faee7e559e2366b9a642d9dba5ce310a-4320x1920.png?w=1400&auto=format) * 13% decrease in bounce rate, a 25% increase in pages per session, * 10% decrease in exit rate ## Challenge ASCD aimed to enhance educator engagement and content accessibility with a modernized website and refreshed visual identity. ## Solution A streamlined, user-friendly website and vibrant new design improved accessibility and fostered deeper connections with educators. ## Impact The new experience led to a 13% decrease in bounce rate, a 25% increase in pages per session, and a 10% drop in exit rate, reflecting strong user engagement. On this page ## Engagement Client ASCD - CMS Replatform, Redesign and Rebrand Services User Experience & Interaction Design · User Research & Usability Testing · Web & Application Development ## On this page ## Challenge ASCD, formerly known as the Association for Supervision and Curriculum Development, is a global nonprofit organization that provides educational resources, professional development, and advocacy to empower educators and improve learning outcomes for students worldwide. The 75-year-old not-for-profit, faced challenges in engaging educators effectively due to an outdated and fragmented website. The site's confusing structure hindered member access to valuable content and growth. ASCD sought a new digital experience to drive loyalty, improve content accessibility, and connect with a new generation of educators accustomed to digital tools. Additionally, their visual identity, over two decades old, needed revitalization to inspire membership. ![Children using a tablet together, alongside NYX, Horizon Interactive, and Communicator Awards badges](https://cdn.sanity.io/images/ey850001/production/ba97b3a96cd39c88f8a90435af688f01a08aac88-2123x783.png?w=960&auto=format) ## Solution We initiated the project with user testing using a low-fidelity prototype to validate design hypotheses and member engagement strategies. The successful prototype led to a comprehensive site redesign and migration to Contentful CMS. Implemented in an Agile framework, this approach ensured continuous delivery of finished code. The redesigned site allows members to highlight content, save snippets, read nested excerpts, register for events, and connect with ASCD thought leaders. Simultaneously, we collaborated with ASCD's creative team to overhaul their brand's logo and visual identity, giving it a fresh, modern appeal. ![Three redesigned ASCD website pages: homepage, services, and EL Magazine listing](https://cdn.sanity.io/images/ey850001/production/99d3f15b14e025c73b7b1301c5321a09f05f4818-2122x784.png?w=960&auto=format) ## Impact The launch of the new experience yielded significant improvements: a 13% decrease in bounce rate, a 25% increase in pages per session, and a 10% decrease in exit rate. These metrics indicate that users are engaging more deeply with content and benefiting from the enhanced user experience. At Appnovation, our experts excel in creating transformative digital experiences that enhance engagement and accessibility for nonprofit organizations. By leveraging cutting-edge technologies, we streamlined ASCD’s website and refreshed their visual identity to connect with a new generation of educators. 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