--- title: "Basic Fit · Appnovation" url: "https://www.appnovation.com/work/basic-fit" description: "How Basic Fit reimagined digital with a modern content platform" --- # Basic Fit How Basic Fit reimagined digital with a modern content platform ![Basic-Fit gym interior with weight racks and members working out](https://cdn.sanity.io/images/ey850001/production/17cd7366a83595e1526a29a6b2000ee3e2aea71f-1440x591.png?w=1400&auto=format) ## Challenge Basic-Fit is the European market leader in the "value-for-money" fitness market with over 6,000 employees and 2 million+ members and 973 clubs in 5 countries. Their data and content was spread over multiple systems, making it difficult to scale their business or integrate with other platforms, and it had become challenging to manage and make content updates with current users having difficulty updating the website. ## Solution A world-class digital experience that gets Basic-Fit closer to their club members, providing content meshed with core gym operational functionality to deliver a brand new mobile experience for all gym-goers. We partnered with Basic-Fit to streamline platforms and move to a MACH based architecture, allowing them to accelerate their digital experiences, increase agility, and create more value for their technology investments, including the launch of 10,000 interactive screens across all gym locations powered via Contentful APIs with personalized and data driven content orchestration. ## Impact By unifying their platforms and systems, Basic-Fit saw a cost reduction for their CMS. By promoting re-use of data and adopting a modern development approach, Basic-Fit has the flexibility for omni-channel publishing and is able to innovate at speed, allowing new digital product development and offerings. On this page ## Engagement Services Creative & Experience Design · Engineering & Platform Development · Personalization & Segmentation ## On this page ![Man using cable machine equipment at a gym](https://cdn.sanity.io/images/ey850001/production/63ecb6c9198fa953ceddf0296714b3f89981487f-1178x884.png?w=960&auto=format)![Woman performing a barbell workout at home](https://cdn.sanity.io/images/ey850001/production/ff2ded3e75378b15ce82094dc3ab9046f1f272f9-1178x884.png?w=960&auto=format) ## Challenge Basic-Fit is the European market leader in the "value-for-money" fitness market with over 6,000 employees and 2 million+ members and 973 clubs in 5 countries. Their data and content was spread over multiple systems, making it difficult to scale their business or integrate with other platforms, and it had become challenging to manage and make content updates with current users having difficulty updating the website. ![Two members using a Basic-Fit self-service kiosk to select a workout](https://cdn.sanity.io/images/ey850001/production/272b602f449b8283f1647d6b9c997de5c3c2c58e-1178x884.png?w=960&auto=format)![Member giving a thumbs up beside a Basic-Fit workout kiosk](https://cdn.sanity.io/images/ey850001/production/9b243bb21584eeae3d06544182cd25dc2274927e-1178x884.png?w=960&auto=format) ## Solution A world-class digital experience that gets Basic-Fit closer to their club members, providing content meshed with core gym operational functionality to deliver a brand new mobile experience for all gym-goers. We partnered with Basic-Fit to streamline platforms and move to a MACH based architecture, allowing them to accelerate their digital experiences, increase agility, and create more value for their technology investments, including the launch of 10,000 interactive screens across all gym locations powered via Contentful APIs with personalized and data driven content orchestration. ![Basic-Fit app screen 'Find a personal trainer' listing available trainers](https://cdn.sanity.io/images/ey850001/production/31cd33ed8dca578c4e63287fcf94981f2380f7d5-1178x664.png?w=960&auto=format)![Basic-Fit app screen 'Find a club nearby' showing a club-finder map](https://cdn.sanity.io/images/ey850001/production/ad75b2520ec1d7012c69d4d702c143381b316101-1178x664.png?w=960&auto=format) ## Results By unifying their platforms and systems, Basic-Fit saw a cost reduction for their CMS. By promoting re-use of data and adopting a modern development approach, Basic-Fit has the flexibility for omni-channel publishing and is able to innovate at speed, allowing new digital product development and offerings. ## More work [See all our work](/work.md) [![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) ### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) Building Pfizer's AI Engineering Capability at Global Scale AI Health & Life Sciences [![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) ### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience AI Government & Non-profits [![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md) ### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md) From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience AI Government & Non-profits ## Ready to build something similar? Talk to our team about your platform, adoption, or transformation goals. [Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)