---
title: "Our Work: BookPal · Appnovation"
url: "https://www.appnovation.com/work/bookpal-writing-a-new-chapter-for-retail-ecommerce-sales"
description: "Appnovation delivered multiple solutions to drive BookPal's business advancement through digital innovation, resulting in a 30% increase in year over year…"
---

# A new chapter increasing ecommerce sales 30% year over year.

Appnovation delivered multiple solutions to drive BookPal's business advancement through digital innovation, resulting in a 30% increase in year over year ecommerce sales.

![A man reads a book while sitting in tall grass near the coast](https://cdn.sanity.io/images/ey850001/production/070985f5927ed55667d10042de29f8f53ca01e1b-1440x600.jpg?w=1400&auto=format) 

*   30% Year over year revenue growth

On this page

## Engagement

Client

BookPal

Industry

Retail & Consumer Goods

Services

Creative & Experience Design · Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

Thanks to companies like BookPal, the printed word is no more likely become extinct due to ereaders, any more than stairs will be obsolete because of escalators...Why...Read on, it’s a project worth reading for.

Originally started as a small niche distributor of self-care guides, Book-Pal has evolved into an international business that has sold millions of books. When the time came for further business advancements through digital innovation, it was time for Appnovation to turn the page, and start the story.

## Solution

Already enjoying online success and growing book sales, BookPal were looking to take their client’s digital experience to the next level. Alongside the eCommerce and Magento consultations, the digital services the project required included UX / UI consulting, Business Process Planning, Warehouse Integration, Payment Processing Consulting, Conversion Rate Optimization, Data migration, and ERP integration. A full stack of technological innovation, delivering real business benefits. 

## Result

Our ongoing collaboration with BookPal is a multi-layered project, continuing our ability to drive business advancement through digital innovation. Digital services provided include UX /UI consulting, business process planning, warehouse integration, payment processing consulting, conversion rate optimization, data migration, and ERP integration. One collaboration, multiple digital solutions.

Ultimately this experience redesign engagement led to BookPal's acquisition of several key clients, along with 30% year over year growth, a significant uptick in organic search traffic and an overall improvement in the site's speed making it a much more pleasing experience for customers.

## More work

[See all our work](/work.md) 

[![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

Building Pfizer's AI Engineering Capability at Global Scale

AI Health & Life Sciences 

[![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience

AI Government & Non-profits 

[![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md)

### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md)

From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience

AI Government & Non-profits 

## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)