---
title: "Our Work: Aveve · Appnovation"
url: "https://www.appnovation.com/work/creating-better-omnichannel-customer-experience"
description: "How Appnovation Revolutionized Aveve's Customer Engagement with an Integrated Shopping Solution"
---

# Our Work: Aveve

How Appnovation Revolutionized Aveve's Customer Engagement with an Integrated Shopping Solution

![Aveve website pages showing baking content, popular products and client stories](https://cdn.sanity.io/images/ey850001/production/569b0425f6afc82eeff17a7158b79ed5ec54dc4b-1400x600.png?w=1400&auto=format) 

## Challenge

Aveve aimed to revolutionize customer experience by understanding their needs and motivations, making content easily discoverable, and transitioning to an integrated online and offline shopping solution. 

## Solution

In a six-week Discovery phase, we identified consumer needs and evaluated the ecosystem through interviews, surveys, and site analytics, leading to solutions like click-and-collect, home delivery, and loyalty programs for a better customer experience.

## Impact

At the end of Discovery, we provided Aveve with a prioritized backlog and design confidence, creating a new logo, packaging designs, color palettes, a digital style guide, user-tested concepts, and over 40 experience recommendations.

On this page

## Engagement

Client

Creating a better omnichannel customer experience

Industry

Retail & Consumer Goods

## On this page

## Challenge

Aveve, a traditional retail brand, sought to revolutionize their customer experience and in particular, wanted to reboot the way people shopped with them. They needed a clear understanding of their customers' needs, motivations, and engagement with the brand. Key questions included: Is content easily discoverable and inspirational? How can we transition to an integrated omnichannel solution, merging online and offline experiences?

## Solution

We conducted a six-week Discovery phase to enhance customer experience by identifying consumer needs and evaluating their current ecosystem. This allowed us to pinpoint areas for improvement and ideate optimal solutions for customer satisfaction, including click-and-collect, home delivery, and loyalty programs. Using mixed research methodologies, we interviewed target and existing customers, conducted surveys on loyalty and digital shopping behaviors, and analyzed top search terms in Belgium. Additionally, site analytics helped us understand current audience behaviors, closely matching the target demographic. This comprehensive approach provided valuable insights to shape a superior customer experience.

![CorePower Yoga Result](https://cdn.sanity.io/images/ey850001/production/82a4b1cdc3388f1b1a3530941415b2c5a917cf6e-800x600.png?w=800&auto=format)![CorePower Yoga Result](https://cdn.sanity.io/images/ey850001/production/a36d6884f8b300be271fb8f771607973afd46a71-800x600.png?w=800&auto=format)

## Result

At the end of Discovery, we equipped Aveve, in the midst of a rebrand, with a prioritized, tested backlog and the confidence to move into the design phase. They had a new logo and were exploring new packaging designs. Our partnership with Appnovation expanded their capabilities as we created design directions, accessible color palettes, a high-level digital style guide, and preference-tested concepts with end users. We also developed templates and components to support their KPIs, delivering over 40 experience recommendations.

## More work

[See all our work](/work.md) 

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