---
title: "Our Work: FTSE Russell · Appnovation"
url: "https://www.appnovation.com/work/customer-centric-design-system"
description: "How Appnovation Enhanced FTSE Russell's User Experience with a Comprehensive Customer-Centric Design System"
---

# Our Work: FTSE Russell

How Appnovation Enhanced FTSE Russell's User Experience with a Comprehensive Customer-Centric Design System

![FTSE Russell and Appnovation logos beside a laptop and phone showing the redesigned FTSE Russell platform](https://cdn.sanity.io/images/ey850001/production/13458772e1b9ba44aef5e4487e4a5c73be6b368a-1400x600.png?w=1400&auto=format) 

## Challenge

FTSE Russell aimed to redefine its brand and improve customer engagement, addressing a weak digital presence and confusion about its identity and purpose among customers and stakeholders.

## Solution

We collaborated with FTSE Russell to create the Living Design System, a library of visual styles and components, enabling efficient, cohesive, and cost-effective design across all touchpoints.

## Impact

FTSE Russell's new brand identity and design system have created a simple, personal, seamless, and inspiring customer-centric experience.

On this page

## Engagement

Client

Customer-Centric Design System

Industry

Financial Services & Insurance

## On this page

## Challenge

FTSE Russell began an initiative to redefine the brand and customer engagement significantly. The brand lacked a strong digital presence where customers and internal stakeholders were equally confused about “who we are & and what we do”, affecting properties, projects and brand relevance.

## Solution

We worked with FTSE Russell’s stakeholders in a discovery engagement to map out the end-to-end experience for each audience. As part of the brand development process, we have created the Living Design System for FTSE Russell - it offers a library of visual style, components and all related documents as codes and design tools so that adopting the can be more efficient and cohesive. The production of a Design System with reusable components helps to create a unified design for all FTSE Russell touchpoints and allow internal teams to create simple, efficient, consistent experiences quickly and at a reduced cost.

![CorePower Yoga Result](https://cdn.sanity.io/images/ey850001/production/930150aad20260cefde66908a6593dc42a811dd4-800x600.png?w=800&auto=format)![CorePower Yoga Result](https://cdn.sanity.io/images/ey850001/production/1c360d0b1114c581ffbe420d74583eab0a6eaa27-800x600.png?w=800&auto=format)

## Result

With their new brand identity and design system, FTSE Russell has aligned its brand with a customer centric approach. The experience is now simple, personal, seamless, and inspiring.

## More work

[See all our work](/work.md) 

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## Ready to build something similar?

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