---
title: "Our Work: HSBC · Appnovation"
url: "https://www.appnovation.com/work/enabling-shift-e-commerce"
description: "How Appnovation Streamlined HSBC's Loan Processes for Amazon Sellers with Digital Transformation"
---

# Our Work: HSBC

How Appnovation Streamlined HSBC's Loan Processes for Amazon Sellers with Digital Transformation

![Smiling woman with a laptop in a bright cafe, next to the HSBC and Appnovation logos](https://cdn.sanity.io/images/ey850001/production/a833d8c3b733a380910a3f431ef3802d3ac97750-4500x1875.png?w=1400&auto=format) 

## Challenge

HSBC partnered with Amazon to provide loans to Amazon sellers, but faced gaps in resources and processes hindering the initiative. 

## Solution

Appnovation optimized HSBC’s processes for online implementation, developed digital transaction documentation, and conducted end-to-end testing.

## Impact

The new program streamlined loan requests, reduced departmental silos, improved staff flexibility, and cut loan-related questions from over 130 to 30, enhancing operations and user experience.

On this page

## Engagement

Client

Enabling Shift to E-Commerce

Industry

Financial Services & Insurance

Services

Creative & Experience Design · Engineering & Platform Development

## On this page

## Challenge

HSBC collaborated with Amazon to introduce a new business product aimed at providing Amazon sellers with access to various types of loans. This strategic partnership revealed significant gaps in HSBC’s resources, tools, and processes, impeding their ability to effectively implement and deliver the new initiative.

## Solution

Appnovation engaged with key stakeholders to challenge existing processes, identifying how they could be optimized for online implementation. We assisted HSBC in developing a robust process for documenting transactions digitally and conducted comprehensive end-to-end testing to ensure alignment with HSBC’s vision and objectives.

## Result

The new program established a standardized process, enabling HSBC stakeholders and clients to request loans online seamlessly. This initiative dissolved departmental silos, enhancing staff flexibility and accelerating client response times. As a result of the Amazon partnership, the number of loan-related questions was significantly reduced from over 130 to just 30, streamlining operations and improving user experience.

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[See all our work](/work.md) 

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