---
title: "Fitch Ratings · Appnovation"
url: "https://www.appnovation.com/work/fitch-ratings-helping-investors-fund-century-of-growth"
description: "How Appnovation rebuilt the Fitch Ratings website to boost SEO performance and improve search across sectors and countries for global investors."
---

# Helping investors fund a century of growth and stay well ahead of the curve

Appnovation supported Fitch through a process of evaluating Contentful as a new CMS platform, followed by a technical proof of concept (POC) and a minimum viable product (MVP) build to prove out the…

*   30+ with operations in more than 30 countries, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise.

On this page

## Engagement

Client

Fitch Ratings - White

Industry

Financial Services & Insurance

Services

Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

Fitch Ratings is a leading provider of credit ratings, commentary and research and is considered one of the big three credit rating agencies, alongside Moody's and Standard & Poor's. To stay competitive in this space, they were looking to re-do the Fitch Ratings website. Main focus areas were on SEO performance, and the user experience around search, sector, and country. Additionally, the site had to continue to meet regulatory needs of being the primary channel to publish ratings actions, related ratings data, and regulatory content.

## Solution

Appnovation supported Fitch through a process of evaluating [Contentful](/company/partners/contentful.md) as a new CMS platform, followed by a technical proof of concept (POC) and a minimum viable product (MVP) build to prove out the architecture and marketing functionality in a highly regulated environment. 

## Result

The Appnovation team demonstrated that they could achieve systems integration along with the control and throughput of regulated data through the POC and MVP builds. With Fitch's customers top of mind, our UI design experts optimized the UX with meaningful design development that was visually appealing and intuitive to their users.

The new Fitch Ratings website has successfully [been rolled out on the Contentful platform](/services/web-development.md) as of March 2020.

## More work

[See all our work](/work.md) 

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## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)