--- title: "Our Work: JYSK · Appnovation" url: "https://www.appnovation.com/work/global-e-commerce-brand-retail-integration" description: "How Appnovation boosted JYSK's e-commerce platform with mobile optimizations and SEO enhancements for improved competitiveness." --- # Our Work: JYSK How Appnovation boosted JYSK's e-commerce platform with mobile optimizations and SEO enhancements for improved competitiveness ![JYSK and Appnovation logos over a headline on better UX, mobile conversion and rankings, with the JYSK site on a laptop](https://cdn.sanity.io/images/ey850001/production/e1bd6c1ca0081c3d6239314e8d95d6f8685bb28c-5600x2400.png?w=1400&auto=format) ## Challenge JYSK, partnered with Appnovation to upgrade their e-commerce platform and enhance user experience in response to competition and mobile performance challenges. ## Solution Appnovation upgraded JYSK's e-commerce platform with a mobile-friendly design and enhanced sales and order management, focusing on system integration and SEO improvements. ## Impact Appnovation enhanced JYSK's e-commerce platform with better UX, mobile conversion, and site speed, boosting their Google rankings and helping them stay competitive amid market pressures. On this page ## Engagement Client Global E-commerce Brand With Retail Integration Industry Retail & Consumer Goods ## On this page ## Challenge JYSK, a global retailer specializing in home products, operates over 2,600 stores and employs more than 22,000 people worldwide. JYSK Canada needed to re-platform their existing Magento (now Adobe Commerce) e-commerce site to improve their omni-channel architecture and user experience. Facing increased competition and performance issues exacerbated by Google’s mobile algorithm changes, they turned to Appnovation for a comprehensive solution. ## Solution Appnovation tackled the challenge by designing a fresh, mobile-optimized user experience and integrating it with JYSK’s point of sale and order management systems. Multiple working sessions with JYSK stakeholders ensured that business processes were accurately mapped into the new platform. Key areas addressed included catalog management, pricing and payments, tax configurations, order management, inventory rules, reporting, and SEO/analytics. A pivotal part of the solution was an extensive SEO migration plan, detailing all necessary steps and information to mitigate risks and measure success post-launch. ![CorePower Yoga Result](https://cdn.sanity.io/images/ey850001/production/dd25cf47d85d6d1d020b12382619e06d5bdd1482-3200x2400.png?w=960&auto=format)![CorePower Yoga Result](https://cdn.sanity.io/images/ey850001/production/a22d9a48298ce47364554dc89826228bc8226c47-3200x2400.png?w=960&auto=format) ## Result Appnovation delivered a revitalized e-commerce platform for JYSK, featuring an improved UX, seamless in-store support, enhanced mobile conversion, and increased site speed, all contributing to higher Google search rankings. This comprehensive upgrade allowed JYSK Canada to effectively navigate market pressures and maintain a competitive edge, showcasing Appnovation's capability to provide enduring value and impactful solutions. At Appnovation, our experts excel in developing [e-commerce solutions](/services/technology-platform-development/ecommerce-development.md) that elevate user experience and market competitiveness for global retail brands. Leveraging cutting-edge technologies, we ensure seamless integration and optimization across mobile and SEO platforms. Discover how our expertise in [e-commerce development](/services/technology-platform-development/ecommerce-development.md) can help you adapt and thrive in the digital marketplace. ## More work [See all our work](/work.md) [![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) ### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) Building Pfizer's AI Engineering Capability at Global Scale AI Health & Life Sciences [![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) ### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience AI Government & Non-profits [![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md) ### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md) From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience AI Government & Non-profits ## Ready to build something similar? Talk to our team about your platform, adoption, or transformation goals. [Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)