---
title: "HKTDC · Appnovation"
url: "https://www.appnovation.com/work/hktdc-trade-initiatives-innovation"
description: "How Appnovation helped the Hong Kong Trade Development Council modernize its brand and digital platforms to enable trade on a global scale."
---

# Bringing a brand forward to enable digital trade on global scale.

Appnovation’s Drupal 8 experts delivered the reimplementation of HKTDC’s Belt and Road portal, including the complete rebranding of their legacy website with new functionalities, and migration of…

![An elevated monorail train glides through a modern city skyline](https://cdn.sanity.io/images/ey850001/production/f74b52723de9cfc637aca08c5e7f1af06ea81fb0-1440x600.jpg?w=1400&auto=format) 

*   9,000+ pieces of content in multiple languages (English, simplified Chinese, traditional Chinese)

On this page

## Engagement

Client

HKTDC

Industry

Government & Non-profits

Services

Engineering & Platform Development · Managed Services & Support

## On this page

## Challenge

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 as the international marketing arm for Hong Kong-based manufacturers, traders and service providers. They are the trade and development council for the city-state of Hong Kong, with more than 40 offices around the world, including 13 on the Chinese mainland. The HKTDC provides incisive economic and policy analysis, as well as market information from around the world, to help companies capture opportunities for expansion and development.

With the Belt and Road initiative, the HKTDC wanted to create an unparalleled, robust and scalable portal, providing multiple resources on the Belt and Road Initiative, a development strategy and framework launched by the Chinese Government, with a goal to foster growth and development between China and the rest of Eurasia.

HKTDC’s Belt and Road was designed to provide official information and resources, and our task was to design, develop, and deliver digital strategies on a global scale, for a huge audience. 

## Solution

Appnovation’s [Drupal 8](/company/partners/acquia.md) experts delivered the reimplementation of HKTDC’s Belt and Road portal, including the complete rebranding of their legacy website with new functionalities, and migration of content from different sources including external web sources.

With complete rebranding of their legacy website with new functionalities, and the ability to easily migrate content from different sources including external web sources, the newly revitalized website, HKTDC’s brand was given a more modern and clean design. Content that was previously spread across different websites was centralized, creating clear, simple and easy to use navigation, providing a positive user experience.

## Result

With the newly revitalized website, HKTDC’s brand was given a more modern and clean design. Content that was previously spread across different websites was centralized, creating clear, simple and easy to use navigation, providing a positive user experience.

## More work

[See all our work](/work.md) 

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## Ready to build something similar?

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