---
title: "Our Work: Hot Air Tools · Appnovation"
url: "https://www.appnovation.com/work/hot-air-tools-rich-brand-digital-toolbox-experience"
description: "Appnovation collaborated with Hot Air Tools on a multi-layered digital engagement to advance Hot Air's business through technological innovation, and…"
---

# Bolstering B2B brand’s ecommerce experience delivers more revenue.

Appnovation collaborated with Hot Air Tools on a multi-layered digital engagement to advance Hot Air's business through technological innovation, and creating a true digital experience.

![A welder works with sparks flying while wearing protective gear](https://cdn.sanity.io/images/ey850001/production/212fbd92d4b1020e4cebae8bab9ab77313ff7c7a-1440x600.jpg?w=1400&auto=format) 

On this page

## Engagement

Client

Hot Air Tools

Industry

Retail & Consumer Goods

Services

Creative & Experience Design · Engineering & Platform Development · Strategy & Insights

## On this page

## Business Challenge

When a Renowned provider of superior customer service, and high quality products decide it’s time to take their eCommerce business to the next level, it’s no time for talking hot air, it’s time Magento.

Boasting a proud 20 year track record of growth selling Hot Air Tools in a B2B environment, parent company Assembly Supplies invited us to join their project, and take their eCommerce business to even greater success.

Looking for additional growth opportunities through digital innovation, and ways to further their digital presence and success, our tech gurus stepped up, developing and designing a Magento solution to bolster their B2B eCommerce capabilities, and create an immersive eCommerce digital experience.

## Our Approach & Customer Outcome

For a successful eCommerce company like Hot Air Tools, it’s all about the customer experience, from browsing to buying, it drives the business and shapes success. After client-vendor collaboration, a Magento platform, with data migration, a digital analytics strategy and ERP integration were all considered vital for the client’s site, and the project’s success. transformation. As part of the consultation, we continue to use our managed services for our client’s adwords, SEO, email marketing, direct mail, web content updates, reporting and analytics. For a successful eCommerce company like Hot Air Tools, it’s all about the customer experience, from browsing to buying, it drives the business and shapes success. After client-vendor collaboration, a Magento platform, with data migration, a digital analytics strategy and ERP integration were all considered vital for the client’s site, and the project’s success. transformation. As part of the consultation, we continue to use our managed services for our client’s adwords, SEO, email marketing, direct mail, web content updates, reporting and analytics. Development, strategy, migration, integration, consulting... a multi-layered digital engagement.

During the course of this successful eCommerce project, our team provided a wide range of technology services and digital solutions; What were they? UX/UI consulting, analytics strategy, business process planning, warehouse integration, payment processing consulting, conversion rate optimization and data migration, ERP integration.

In short, helping advance Hot Air’s business, through technological innovation, and creating a true digital experience.

![Hot Air Tools](https://cdn.sanity.io/images/ey850001/production/c7fd99fdf51f2b0b5e962de0bb13b2ee8a2e5485-1145x630.png?w=960&auto=format)

## More work

[See all our work](/work.md) 

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## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

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