---
title: "Kixify · Appnovation"
url: "https://www.appnovation.com/work/kixify-getting-sneaker-heads-from-browsing-to-buying"
description: "How Appnovation built Kixify's Drupal eCommerce marketplace, turning rare-sneaker browsers into buyers with a seamless shopping experience."
---

# Getting sneaker heads from browsing to buying without missing a step.

For Kixify, the business strategy was clear: take the user on a journey, from the first click, to the bottom line, creating a seamless online experience from browsing to buying.

![Rows of sneakers displayed on lit shelves in a shoe store](https://cdn.sanity.io/images/ey850001/production/713d030c4132991a0c76f8f1415f8a342859adfc-1440x600.jpg?w=1400&auto=format) 

*   600 orders in the first month alone.

On this page

## Engagement

Client

Kixify

Industry

Retail & Consumer Goods

Services

Creative & Experience Design · Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

As an award winning online shoe retailer, popular with buyers of rare sneakers and urban apparel, sales are as critical to the company as shoe size is the buyer. Creating that eCommerce marketplace, well, [Drupal](/company/partners/acquia.md) was the shoe that would fit.

Kixify is an award winning online retailer, a burgeoning business which provides an online marketplace for avid shoe collectors, keen sellers of rare, hard to find sneakers, and devotees of urban apparel. Looking to create an innovative online experience and user journey, Kixify required features including free account sign up options, and customizable store fronts for product promotion. Design, development, and innovative technology solutions, a product demanding a total digital transformation.

## Solution

For Kixify, the business strategy was clear: take the user on a journey, from the first click, to the bottom line, creating a seamless online experience from browsing to buying. As clear as the goal was, it also required some technological expertise and innovation. to take an existing eCommerce site, and transform it into a true user experience, with a goal to improving sales.

Our experts were able to deliver a multi-layered, [Drupal](/company/partners/acquia.md) based eCommerce solution for Kixify. Using technological innovation, which garnered our work a Blue Drop Best eCommerce Website Award, we integrated social media functionality, multiple-vendor Ubercart modifications, and a full stack of customizable features. This was more than just a a design and development project, this was an eCommerce digital transformation.

## Result

This customized community marketplace enabled feature-rich store front capabilities, automatic site commission billing and tailored Ubercart modifications for its sellers, as well as internal messaging and social media integration for all its users to leverage and enjoy.

In short, a customer-centric platform with catered ease of use through a clean user interface.

## More work

[See all our work](/work.md) 

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## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)