--- title: "Leading City Tourism Board – Website Redesign and Rebrand Streamlined by Contentful · Appnovation" url: "https://www.appnovation.com/work/leading-city-tourism-board-website-redesign-and-rebrand-streamlined-contentful" description: "Appnovation partnered with a major city tourism board to implement Contentful, redesign B2B and B2C websites, and align their digital experience with a…" --- # Leading City Tourism Board – Website Redesign and Rebrand Streamlined by Contentful Website Redesign and Rebrand Streamlined by Contentful ![Brooklyn Bridge and the New York City skyline](https://cdn.sanity.io/images/ey850001/production/50d710411bad05f33ba20d609ef8e760eb7d4276-1728x680.jpg?w=1400&auto=format) ## Challenge A major metropolitan tourism board needed to modernize its B2B and B2C sites, implement a headless CMS, and create a reusable design system to attract global travelers. ## Solution We implemented Contentful as a headless CMS across B2C and B2B sites, redesigned the front-end to streamline navigation, align visuals with the brand, and provided content migration and team training. ## Impact The new CMS and redesigned sites delivered faster content management, improved user experience, brand alignment, and increased engagement among leisure travelers and planners, positioning the board for sustained digital growth. On this page ## Engagement Industry Travel & Tourism Services User Experience & Interaction Design · Mobile App Development · Platform Engineering & CMS ## On this page ## Challenge In a post-pandemic landscape, a leading metropolitan destination marketing organization aimed to revitalize tourism across its five boroughs. As part of a larger rebranding initiative, the tourism board sought to modernize its digital presence to attract global travelers and boost local businesses. Appnovation was enlisted to provide consultation and expertise in redesigning the B2B and B2C websites, with goals to implement a new headless CMS, create a reusable design system for the B2C site, and enhance the B2B site for industry members and planners. ![Designers reviewing website wireframes on screen and hands sorting printed UI mockups](https://cdn.sanity.io/images/ey850001/production/122677a1975d662127f2f9506d9120e6e3dd4638-1061x392.png?w=960&auto=format) ## Solution Appnovation implemented a headless CMS using Contentful, enabling scalable content management across the tourism board’s web properties. This included a complete front-end redesign of both the B2C and B2B websites, improving user experience, streamlining navigation, and aligning visuals with their new brand identity. We ensured a seamless content migration and provided training for their internal team to manage ongoing updates effectively. ![Statue of Liberty and the Lower Manhattan skyline at dusk](https://cdn.sanity.io/images/ey850001/production/cc3bc5dd6f7b8dfc0a6ae4df4ee6cc68a6a0ee2d-1061x392.png?w=960&auto=format) ## Impact Appnovation’s solution successfully revitalized the tourism board’s digital platforms. The new headless CMS and redesigned websites delivered faster, more efficient content management, improved user experience, and stronger brand alignment. These upgrades enhanced engagement for both leisure travelers and business professionals, positioning the tourism board for long-term digital success in the competitive post-pandemic tourism market. At Appnovation, we partner with organizations to drive digital transformation, delivering scalable solutions that bridge technology and creativity. Through our expertise in Contentful, UX/UI design, and content management, we help clients enhance user experience, streamline operations, and achieve measurable business outcomes. 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