--- title: "Our Work: Top U.S. travel destination · Appnovation" url: "https://www.appnovation.com/work/online-tourism-experience" description: "Appnovation partnered with a top U.S. travel destination to launch a creative and and innovative new online destination, which increased digital growth…" --- # Increasing a digital destination’s growth organically by 99%. Appnovation partnered with a top U.S. travel destination to launch a creative and and innovative new online destination, which increased digital growth organically by 99%. ![Scattered vintage maps with a banner announcing winner of the 2020 Communicator Awards](https://cdn.sanity.io/images/ey850001/production/ad4b34ba2954ebbd2653aee7b837ad831dafdfc7-4800x2576.png?w=1400&auto=format) * +133% Increase in page views * 34% Increase in Mobile Sessions * Zero Downtime Outside of Planned Maintenance * 99% Organic Growth On this page ## Engagement Client Leading US Tourism Board Services Creative & Experience Design · Engineering & Platform Development · Managed Services & Support · Strategy & Insights ## On this page ## Challenge Being a world-class destination is a given for this leading US tourism board, but providing a world-class online destination for potential visitors is riding an entirely different wave. The website of one of this top U.S. tourism destination inspires travelers by showcasing experiences and attractions throughout different tourism regions. However, a regional brand requires global reach and a digital experience that transcends geography. It was time for this tourism leader to evolve their web and mobile presence. ## Solution What did they need? A partner that could deliver digital support, define marketing strategic objectives, and develop web strategy initiatives to promote the global brand of one of the largest tourism boards in the world, ensuring a superb user experience for all users: designed for customer engagement, with an international reach. From website maintenance, support, strategy, design, and development, this project was as vast as the region it represented. After a very successful website redesign, this leading US tourism board decided to continue their partnership with Appnovation by choosing our Managed Services Subscription. They were impressed with our [Drupal](/company/partners/acquia.md) expertise and were eager for Appnovation to support and maintain the site, as well as build additional features. They had a strong SLA and a fast-moving website with over 28 million visitors annually, so our 24/7 availability and fast response time was crucial. During our managed services partnership, Appnovation provided multiple additional features to their site including extra taxonomy, a rollout of the design and development of engaging video content, integration of a new podcast feature, and added multi-lingual capabilities via Lingotek. We also provided digital strategy services ranging from SEO insights to Google Analytics while performing regular quarterly interpretation and alignment of the traffic to the tourism board's business goals. ## Result With a creative and innovative new online destination, this prominent US tourism board is driving the digital travel revolution, reaching, engaging with, and learning from their customers. Reaching visitors at every stage of their trip planning and their journey, the board amplifies the iconic allure of the region around the world in all-new ways, showing the world what it means to "Explore Without Limits." ## More work [See all our work](/work.md) [![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) ### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) Building Pfizer's AI Engineering Capability at Global Scale AI Health & Life Sciences [![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) ### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience AI Government & Non-profits [![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md) ### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md) From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience AI Government & Non-profits ## Ready to build something similar? 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