---
title: "Organizing Digital Strategy for Company Growth · Appnovation"
url: "https://www.appnovation.com/work/organizing-digital-strategy-company-growth"
description: "NVA partnered with Appnovation to seamlessly migrate 500+ veterinary websites to Next.js, optimizing Contentful and enabling scalable, efficient content…"
---

# Organizing Digital Strategy for Company Growth

Organizing Digital Strategy for Company Growth

![Person working on a laptop at home with a beagle resting beside them](https://cdn.sanity.io/images/ey850001/production/006b8be54ca143c3c93342d339b8d2ef2d2a0ea9-1728x680.jpg?w=1400&auto=format) 

## Challenge

NVA, a leading veterinary network, needed a Managed Services partner to integrate and scale hundreds of veterinary websites into a modern front-end framework without disrupting operations.

## Solution

Appnovation optimized Contentful’s architecture, transitioned sites from Gatsby to Next.js, and enhanced content management workflows to ensure scalability and compatibility.

## Impact

The solution successfully scaled to over 500 websites, improving performance, streamlining content management, and positioning NVA for future digital growth.

On this page

## Engagement

Industry

Health & Life Sciences

Services

Application Support & Maintenance · User Experience & Interaction Design · Managed Services & Support · Platform Engineering & CMS

## On this page

## Challenge

NVA, referred to Appnovation through Contentful, sought a trusted Managed Services partner to enhance and expand their digital ecosystem. The key challenge was to integrate a large scale of existing veterinary websites into a front-end framework without disrupting their current operations. These sites were critical to NVA’s business, requiring a solution that ensured full compatibility and stability while enabling efficient content management. Additionally, NVA needed to position themselves for future scalability to support ongoing business acquisitions and evolving digital strategy goals over the next three years.

![Team collaborating around a whiteboard flowchart and laptops in a meeting room](https://cdn.sanity.io/images/ey850001/production/95b1406029bed027c866de8b4bb7935de6713cf1-1061x392.jpg?w=960&auto=format)

## Solution

Appnovation conducted a comprehensive audit of NVA’s digital infrastructure and design system components to ensure consistency and usability across all existing websites. We focused on enhancing Contentful’s architecture for dynamic content management, optimizing content management and publishing workflows across all sites. We transitioned from Gatsby to the Next.js framework, ensuring compatibility with live sites while providing a scalable, robust front-end solution. The migration to Next.js allowed for better scalability and integration with modern web technologies, providing a more efficient and scalable framework for NVA's front-end development. Throughout the project, we preserved existing functionality, minimized risks, and ensured a smooth transition.

![Friends gathered around a dog at a cafe table beside a vet examining a cat's ear](https://cdn.sanity.io/images/ey850001/production/e00116e88d7ebbe14abaa42382284857003afe90-1061x392.jpg?w=960&auto=format)

## Impact

Appnovation conducted a comprehensive audit of NVA’s digital infrastructure and design system components to ensure consistency and usability across all existing websites. We focused on enhancing Contentful’s architecture for dynamic content management, optimizing content management and publishing workflows across all sites. We transitioned from Gatsby to the Next.js framework, ensuring compatibility with live sites while providing a scalable, robust front-end solution. The migration to Next.js allowed for better scalability and integration with modern web technologies, providing a more efficient and scalable framework for NVA's front-end development. Throughout the project, we preserved existing functionality, minimized risks, and ensured a smooth transition.

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[See all our work](/work.md) 

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## Ready to build something similar?

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