---
title: "Pfizer | Quitter's Circle · Appnovation"
url: "https://www.appnovation.com/work/quitters-circle-using-digital-to-quit-smoking"
description: "How Appnovation built Quitter's Circle for Pfizer and the American Lung Association, a digital community helping tens of thousands quit smoking."
---

# Using digital to help tens of thousands to quit smoking.

Quitting smoking is a challenge. Finding a way to help people, that’s where Quitter’s Circle came in. The goal?

![A phone displaying the Quitters' Circle app's join-as-supporter or join-as-quitter screen](https://cdn.sanity.io/images/ey850001/production/43f5e8eff373c7143d403cc19db108589796cc44-1264x735.jpg?w=1400&auto=format) 

*   3,300 App Downloads in First Year
*   500K+ Increased website visits
*   18K+ Twitter followers
*   140K+ Facebook fans

On this page

## Engagement

Client

Pfizer

Services

Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

Pfizer, Inc. is an American multinational pharmaceutical corporation. Their global portfolio includes medicines and vaccines as well as many of the world's best-known consumer health care products such as Advil, ChapStick, and Centrum.

Quitter’s Circle (a partnership between Pfizer and the American Lung Association) needed to create a community, a forum to support people looking to quit cigarettes. The solution? A cross-platform mobile app for an online community, built to help smokers face common obstacles associated with quitting, offering educational, social and financial support.

The goal? Great use of the digital ecosystem, leveraging social to allow smokers, with a few user friendly clicks, to join a “quit” team with friends and family, access resources to connect with a healthcare provider, and crowdsource funds to support the cost of a quit attempt. A digital solution to a physical addiction.

## Solution

Quitting smoking is a challenge. Finding a way to help people, that’s where Quitter’s Circle came in. The goal? To design and create , in partnership with the American Lung Association, an online community designed to help smokers quit, through educational, social and financial support. The challenge? To create, engage, and inform an online community dedicated to quitting. Community, resources access to a healthcare provider access...all part of the road to quitting success. 

## Result

With a comprehensive suite of support available across platforms, the digital ecosystem and leveraging social, users can receive support on good and bad days, and Supporters can lean in and help their Quitter stay motivated with just a few clicks, encouraging them to reach their goal of smokefree living. 

## More work

[See all our work](/work.md) 

[![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

Building Pfizer's AI Engineering Capability at Global Scale

AI Health & Life Sciences 

[![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience

AI Government & Non-profits 

[![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md)

### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md)

From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience

AI Government & Non-profits 

## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)