--- title: "Our Work: Shiseido Professional · Appnovation" url: "https://www.appnovation.com/work/shiseido-professional" description: "Appnovation and Shiseido Professional teamed up to deliver a modern content model and revamped PSA, allowing quick launch for regional campaigns with…" --- # Our Work: Shiseido Professional A modern content model for improved site organization and governance. ![Model with vivid pink and red styled hair beside the Shiseido Professional logo](https://cdn.sanity.io/images/ey850001/production/69d117019131429a2aa873bf6f8ab8a49259bf68-1500x590.jpg?w=1400&auto=format) ## Challenge Hundreds of content types and poor SPA infrastructure. * 186 content types resulted in increased costs * Difficulty making front or backend changes independently * Timeline of just 90 days due to agreement with Headless CMS provider ## Solution Updated content model and revamped SPA. * Content types consolidated from 186 to fewer than 48 * Visitors’ frontend experiences are now in line with designs envisioned by Shiseido * Improved SPA infrastructure ## Impact Lower costs and increased site governance. * Less money spent on their CMS * More flexibility for Shiseido site editors On this page ## Engagement Client Shiseido Professional Services User Experience & Interaction Design · Platform Engineering & CMS · Web & Application Development ## On this page ![Shiseido Professional Challenge 1](https://cdn.sanity.io/images/ey850001/production/78e8c97b1abe7b1c719cbbce2b05f8d25292ee76-800x600.jpg?w=800&auto=format) ## Challenge Shiseido Professional is a salon-exclusive brand available in nine countries and regions. They create technically advanced products for professional hairdressers, including hair care, hair color, styling items, and more. Their website had become hard to manage and update due to an abundance of content types. Beyond putting the site in a higher CMS price bracket, the 186 content types also made it difficult for regional marketing teams to maintain governance and brand standards. With the help of [Headless CMS Development](/services/web-development.md) Services, Appnovation streamlined their content structure to improve manageability. ## **In total, Shiseido Professional needed us to migrate 2,400 pages and 25,000 data points.** Inadequate SPA (single-page application) infrastructure and API (application programming interface) integrations made it cumbersome to make a change in the front or backend without needing a technical update in the other. ## Solution An SPA is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of a web browser loading entire new pages. Through efficient [Headless CMS Implementations](/services/web-development.md) and the expertise of [experts](/services/web-development.md), Appnovation optimized their SPA infrastructure to deliver a frontend user experience that was smoother and faster. Appnovation also provided the regional teams with a low-code tool to edit the website menu, further reducing their dependency on outsourced upkeep. Ongoing [Headless CMS Support & Maintenance](/services/web-development.md) ensures they can manage updates effectively without disrupting operations. ![Shiseido Professional Solution 1](https://cdn.sanity.io/images/ey850001/production/e7bb85a9c06e11c506894f01bae484fb2f8928cf-800x450.jpg?w=800&auto=format)![Shiseido Professional Solution 2](https://cdn.sanity.io/images/ey850001/production/7783a945cf493fec55b6d9634e9b95eb785379b7-800x450.jpg?w=800&auto=format) ## Impact By dramatically decreasing content types, Shiseido saw cost reduction for their CMS. The updated content model also improved site governance without sacrificing flexibility or quality. This allows Shiseido to launch regional campaigns quickly and with minimal bandwidth, as well as make changes more efficiently. ## More work [See all our work](/work.md) [![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) ### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md) Building Pfizer's AI Engineering Capability at Global Scale AI Health & Life Sciences [![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) ### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md) Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience AI Government & Non-profits [![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md) ### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md) From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience AI Government & Non-profits ## Ready to build something similar? Talk to our team about your platform, adoption, or transformation goals. [Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)