---
title: "Our Work: T3 · Appnovation"
url: "https://www.appnovation.com/work/t3-transforming-sales-and-customer-experience"
description: "Appnovation collaborated with T3 to develop an industry leading e-commerce experience to showcase T3's brand, transforming sales, and putting customers first."
---

# Showcasing their brand, transforming sales, putting customers first.

Appnovation collaborated with T3 to develop an industry leading e-commerce experience to showcase T3's brand, transforming sales, and putting customers first.

![Assorted T3 hair dryers and styling tools in pink, white, black and teal finishes](https://cdn.sanity.io/images/ey850001/production/16373de9d7a1b9b841f4b872fa9fcb5b4888ef93-1440x600.jpg?w=1400&auto=format) 

*   $4M Increased Revenue from $1M in 24 Months

On this page

## Engagement

Client

T3

Industry

Retail & Consumer Goods

Services

Creative & Experience Design · Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

When beauty meets tech...from UX to UI, digital sales strategies to ERP Integration, hair tools and beauty company T3 needed technical solutions. It was time for Appnovation to et the technical tools out, and give their digital experience a full makeover. T3 needed a micro-site, and the project needed a full stack of wide ranging digital solution services. This was more than a trim, designed to transform sales and deliver business benefits.

## Solution

Keeping user experience and sales conversion targets in focus, our teams embarked on multi-service delivery; UX/UI consulting, analytics strategy, Business Process Planning, Warehouse Integration, ERP Integration, Payment Processing Consulting, Email Marketing & Marketing Automation, Conversion Rate Optimization, Warehouse and Logistics Consulting, and Traffic & Acquisition Strategy.

When beauty meets tech, it’s not just the customers that have to look and feel great, it’s the eCommerce site too. When an established company such as T3 asked us to combine the luxury or their products with the innovation in our digital solutions stack, our sights were aimed high. In need of multiple strategies, warehouse-site integration, and ultimately, a site with greater conversions.

## Result

Our goal? To deliver eCommerce solutions as cutting-edge as their products, a micro-site as valuable as their reputation. Our solutions? Developing an experience design-focused platform, creating increased conversions, increased revenue, conversion rate optimization, and an analytics strategy to keep T3 at the top. Makeover complete.

## More work

[See all our work](/work.md) 

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## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)