---
title: "Our Work: US Blanks · Appnovation"
url: "https://www.appnovation.com/work/us-blanks-apparel-maker-achieves-better-digital-sales"
description: "Appnovation teamed up with US Blanks to build a customer eCommerce experience, to achieve better digital sales through personalizing and simplifying the…"
---

# How an apparel maker achieved better digital sales by personalizing and simplifying the online shopping experience.

Appnovation teamed up with US Blanks to build a customer eCommerce experience, to achieve better digital sales through personalizing and simplifying the online shopping experience.

![Couple in casual apparel relaxing together on the grass](https://cdn.sanity.io/images/ey850001/production/3d9424c970bc45b563912c79c90fc84c4d1c7412-1440x600.jpg?w=1400&auto=format) 

*   1.5M Yards produced capacity increased per week due to improved sales

On this page

## Engagement

Client

US Blanks

Industry

Retail & Consumer Goods

Services

Creative & Experience Design · Engineering & Platform Development · Strategy & Insights

## On this page

## Challenge

US Blanks is a renowned t-shirt and apparel company, known for delivering quality apparel staples, all of which are produced in the USA. As a company, their mission is two-fold: to produce only the best products, and to produce them using socially responsible practices.

## Solution

As a company that sells in the business to business, as well as direct to consumer markets, a superior online destination is of paramount importance. From browsing to buying, the user experience defines the business, and, done well, ensures growth in sales and ultimately, customer satisfaction and expansion.

The team built a custom eCommerce experience and integrated Magento into the clients fashion focused ERP system, including assistance with branding, design and strategy.

## Result

With a team of industry experts in-house, US Blanks remains dedicated to bringing their customers the most ethically produced apparel, all of which are crafted to be 'go-to classics'. With a more personalized and simplified shopping experience, US Blanks delivers a seamless website experience across all browsers and devices for their customers.

## More work

[See all our work](/work.md) 

[![](https://cdn.sanity.io/images/ey850001/production/391248ecb6c067f847af3dbbc4dd29c26c0ed18b-800x600.png?w=640&auto=format)](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

### [Accelerating Pfizer's AI Initiatives with Forward Deployed Engineering Squads](/work/accelerating-pfizer-s-ai-initiatives-with-forward-deployed-engineering-squads.md)

Building Pfizer's AI Engineering Capability at Global Scale

AI Health & Life Sciences 

[![](https://cdn.sanity.io/images/ey850001/production/bc1c71e02bbff70aabce93456124587600a8d447-2400x1800.png?w=640&auto=format)](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

### [Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience](/work/leading-trucking-workforce-platform-launching-ai-powered-search-experience.md)

Leading Trucking Workforce Platform - Launching an AI-Powered Search Experience

AI Government & Non-profits 

[![](https://cdn.sanity.io/images/ey850001/production/1055bf49ef95426084cad4a951c00e7c38e4a9ff-2400x1800.jpg?w=640&auto=format)](/work/virginia-tech-building-future-agricultural-intelligence.md)

### [From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience](/work/virginia-tech-building-future-agricultural-intelligence.md)

From Vision to Platform: Transforming Agricultural Data into an Interactive Decision Intelligence Experience

AI Government & Non-profits 

## Ready to build something similar?

Talk to our team about your platform, adoption, or transformation goals.

[Talk to our experts](/company/contact.md) [Email us](mailto:contact@appnovation.com)