The Future of eCommerce: Interview with eComm expert Tim Laurent

April 25, 2017
blog author


eCommerce Director

We catch up with Tim Laurent, Appnovation's eCommerce Director for a Q&A on Magento.

  • What is Magento and how is it used?

As a powerful engine that enables merchants to sell their products online, Magento is an open source eCommerce platform with a very capable integration (API) framework.

Watch our blog for an upcoming series on eCommerce with Magento.

  • What makes it so great? (what makes Magento stand apart?)

In one word: Flexibility! It’s open source which means we can see all the code and have the option to extend the code-base. The ability to easily extend site functionality or the front-end (theme) is a powerful selling point. This translates to a popular and prodigious marketplace for both extensions and themes.

The future is bright for eCommerce. Selling online will have fewer barriers to checkout and the shopping experiences will be even more tuned to the individual shopper. On the other side, in an effort to not be completely obliterated, brick and mortar is becoming more sophisticated in what we now call: omni-channel--the blending of online and offline.

  • How does this relate to the enterprise?

To me, enterprise is a state of existence where the application has an incredible uptime and will perform no matter what is thrown at it, grow with the organization is it grows.

Magento 2 has been significantly improved for the enterprise--everything from scalability to expansive CMS capabilities, new Business Intelligence offerings and state of the art Cloud hosting.

  • How do other techs complement Magento?

Open is the obvious hallmark of open source software. But, more importantly, Appnovation takes the idea of open and transparent to our client engagements. Our process is built around a high level of openness… The ability to see code from day one, access to our PM tools from day one, and access to our development environment from day one.

Magento sits on the LAMP stack, so already there is a familiar foundation with the likes of Drupal. Our developers have built several sites using both Magento and Drupal--one way to really extend content throughout the site.

MuleSoft and Magento have had a connector for many years--it’s quite mature at this point. We have experience with some of the more complex integrations and understand what it takes to move or transform data between systems.

It’s nice to know that Appnovation comes to the table with a full toolbox. But, each client engagement is unique, so we take the approach of functional design first, then suggest solutions.

  • What new thinking or practices should be incorporated to strengthen eCommerce strategy in 2017?

2017 will see an ever-expanding B2B landscape come together, particularly for Magento. As with the last couple of years--adoption of mobile shopping will accelerate. Finally, we will see an increased dependency on quality metrics to influence shorter time-to-market site updates--shorter development cycles. The tools are becoming more sophisticated and so are the metrics that they produce--allowing merchants to really hone their site to their clientele.

Have more questions for Tim? Let us know! Follow us @Appnovation