Our “Data That Makes an Impact” series delves into a range of approaches and considerations that allow you to harness your data to realize improved returns and customer experience — in a timely manner. We’ve provided an overview of the entire series for you here.
In this guide we cover the essentials of CDPs, including the difference between the two main uses of CDPs, the level of data cleanliness needed for each CDP use case, and the approach for using CDPs to collect first-party data.
This series explores the journey of becoming a business that harnesses the power of quality data to make informed business decisions. This final article explores how to increase growth and revenue with data monetization.
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