You have probably seen buttons that say “Donate”, “Sign Up”, and “Buy Now!”. These call to action buttons can pull somebody out of their internet surfing haze and actually make them click and continue deeper into your online experience and hopefully complete the action you have requested. However, the call to action button can be easily overlooked these days and does not have quite the same power it once had. In comes call to action images. These can be found in sliders, sidebars, and even in the main content area. These images will have engaging and enticing imagery, details on the offer you are making, and lastly a call to action button/statement. When designing these images make sure to use good photography and strong command verbs. Imagery is very powerful, a well chosen image can say more than any amount of text. However, the right words paired with the right image will give you a very powerful and long lasting impression. The right photo can resonate with people and will stay in their memory longer. Even if they do not click it today, the memory will stay with them. A button is a very generic internet element for today’s users. They are often overlooked as spam-bots trying to harvest your clicks. However, imagery can invoke emotion and emotion will create a connection. Designing for emotion sounds like something you should attempt if you have the time, however, emotional connections will yield great results for your site. People will feel more connected to the product and want to be involved with it.
Shopping Cart Icon
We have all seen it. We have all clicked on it. We are all familiar with it. Do not reinvent the wheel! Make sure you shopping cart icon is always visible and clear. New designers are often afraid of conventions, feeling as if they were hired to create something new for the client. However, unless your idea is radically better and makes the users life easier, stick to the conventions. According to veteran web designer Steve Krug conventions are a designers best friend. They give you a place to start and boundaries to work within and the user will be familiar with the what you are trying to express. The last thing you want is your user to think. I know that sounds funny, but your website should be so simple and effortless everything the user comes across is self evident. The shopping cart icon is a no brainer for web users. They know it and they are comfortable with it. So stick with it. Every time you introduce a new version of “the wheel”, you create a thought process in the users head. Even though these thoughts take only microseconds you are adding needless items to the cognitive load. We can only handle so much and little moments of “what’s that?” …”why did they name it that?” …. “where is the shopping cart icon???” makes the users experience drag and they may jump ship.
A Distraction Free Checkout
Remember that whole “Don’t make the user think” idea? Well, it is the most important in the checkout phase. Do not add any unnecessary items in the checkout process. Anything you throw in there to fill space or entice more web surfing, will distract them from what you really want: the customer buying your product. Some major sites, like