DrupalCon Asia 2016 has just finished, and it was like no other DrupalCon ever. This is the third time DrupalCon has ventured outside it's normal North American or European location. In 2013 there was Sydney, Australia with 450 attendees, and in 2015 there was Bogota, Columbia with 263 attendees. In Mumbai there was more than double of both events combined with 1025 attendees, and the most astonishing fact is that for 82% of those it was their first ever DrupalCon.

All savvy business owners know that a website should produce a positive return on investment (ROI). Measuring the ROI for an Ecommerce website is fairly straightforward. However, for a non-Ecommerce websites, it’s tricky to calculate the income. The expense (i.e. investment) that goes into the website is the easy part to figure out, but the income part is more complicated when that income doesn’t come in through an online shopping cart. 

As with all of my professional work, I'd like to start by setting the right expectation for what’s about to happen. I am a human being, I work in code and currently find most of my day working remotely with very little in the way of interaction with any other beings other than my caring wife, children and two loyal dogs. Yet, not since I left the mad over corporate world of big organisations have I felt more alive, more human and more open to idea of arranged social interaction.