Three Ways To Rebrand Your Digital Innovation

When it comes to overused business buzzwords, I’d argue that “digital innovation” is near the top of the list. In fact, I think its buzzworthiness is standing in the way of real business progress.

Today, technology is changing at an exponential rate—advancing faster than we’ve ever seen. In fact, according to author and futurist Ray Kurzweil’s Law of Accelerating Returns, the 21st century will likely experience 20,000 years of technological progress by the time it wraps up (compared to the 100 years of progress we experienced back in the 20th century).

In this Forbes article I discuss that [technology} investments driven by trends, panic—or worse—FOMO (fear of missing out) make organizations more vulnerable to missteps.