Since March 2020, many companies have scrambled to accelerate their digital strategy to augment customer digital experience. My company found that consumer expectations have increased dramatically as digital means have become the only point of contact consumers have with many brands.
This acceleration and shift in consumer behavior has put the spotlight on organizations that don’t have the systems or technology in place to make the quick pivots needed to deliver the most desirable digital consumer experience.
In my latest Forbes article, see how brands that truly understand the digital journey are rewriting their strategy and delivering a more empathetic and human digital experience.
