How to relaunch a tourism website in the midst of a health crisis

Appnovation recently earned the People’s Choice Award in the Effectiveness category, and a Bronze in the Web category for the Visit California website redesign project at the Creativepool Annual Awards 2021. Anton Morrison, our VP of User Experience & Design sat down with Creativepool for their Annual 2021 Spotlight to learn more about the award-winning project. 

Tell us about your winning submissions! What do you think impressed the judges?

Appnovation worked with Visit California on the full redesign and replatforming of the new website,, providing user design consulting, user experience strategy and programming services. 

Through user research, we learned that over 90% of users had already decided to visit California by the time they visited the website. They didn’t need to be sold on the idea - they needed tools to create their dream vacation.

With this in mind, we set out to make the updated site a planning tool as well as providing vacation inspiration.

For Visit California, it's all about building trust and delivering the best digital customer experience for users who are ready to travel again, and with their new user-first website, planning this year’s travel memories is easy.

What felt unique about taking part in The Annual?

We’re inspired by our clients and our people-inspired strategies and solutions help them stay ahead of evolving customer expectations.

Our teams are endless innovators, constantly looking for new ways to connect the dots and connect people. Taking part in The Annual is a positive and fun way to recognize our team for their hard work and build on our culture of recognition, teamwork and excellence. 






Media Contact
Laura Jeffery
VP, Communications