The rise of the CMO: Research reveals growth of boardroom marketing roles

Penny Wilson, CMO of Appnovation, shares how the CMO role is becoming more digital in an interview for the Press Gazette. 

New figures from professional networking giant LinkedIn show that marketing-oriented roles have witnessed the biggest growth in share of hires out of all C-suite roles in the past year.

Chief communications officer, chief growth officer and chief marketing officer roles have increased by 35%, 33% and 22% respectively.

Senior Director of LinkedIn Marketing Solutions Tunji Akintokun confirmed: “It’s positive to see chief marketing officers, chief growth officers and chief communications officers in high demand. This is testament to the highly strategic and increasingly impactful role they play in building brand awareness, safeguarding reputation, and creating demand to drive growth.”

These findings, however, are offset against the latest The State of Marketing Budgets 2021 report from Gartner, which suggest marketing budgets have been slashed in the past year, falling from 11.0% of revenue in 2020 to just 6.4% in 2021.




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