With digital solutions, as with life, you only get one chance to make a first impression and for many brands, that pivotal introduction to a new customer will occur via an app. However, while all verticals should expect a certain amount of churn, around one fifth of users will abandon an app after a single interaction.
Today, Asia Pacific is home to 60 percent of the global population. It is also inarguably the fastest growing digital economy and is poised to become the world’s biggest consumer market. Unsurprisingly, for mobile app development, it is also leading the growth in the global market.
In a recent article for Retail in Asia, Appnovation's Associate Director, Experience Design Debbie Ng explores how retail brands can build an impactful, purposeful app with longevity.