Alpro was looking for a new global website which matched its positioning - with key areas being design, content management system and conversion capabilities. Focusing on changing the story, moving from ‘alternative’ products to a branding experience that engaged their audience.
Connecting brand to lifestyle.
The focus on a new story, underpinned by Alpro’s original vision, will help the move from ‘alternative’ to ‘lifestyle’ products, as they educate and empower people to put plants first as a meaningful step to change the world.
The beautiful, easy to use, redesigned site has a more streamlined layout, designed to allow consumption of important information more naturally, with content based on lifestyle to health and sustainable living, creating a strong connection through values and delivering a brand experience that can engage, inspire and be shared.
Belgium company to integrate the ‘One Planet Thinking’ concept into its business strategy.