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Business Challenges

Antwerp Symphony Orchestra decided it was time to revitalize their online platform with a digital transformation: to visually augment the value of its artistic spirit with a complete rebranding, including a redesign of its website.

An external agency started creating a new house style and designed a graceful logo and other visuals that link the public with music. A style that aims to be both classical and hip. Because, that's the Antwerp Symphony Orchestra through and through.

Appnovation's development and digital strategy team was asked to transform the website, create a modern look & feel, and create a digital destination, and unique user experience.

Which is precisely what we set out to do. 


How We Helped

To optimally elaborate the design, a proactive division between the preparatory phase and the development phase was an important pluspoint. During the preparations, we used the briefing as our foundation, and we defined all requirements for the design and the branding. Including the components for an optimal information architecture.

The real development began in the second phase, with a clear division between front-end and back-end tasks. The Antwerp Symphony Orchestra was involved throughout. Because – in addition to the technical and time challenges – a visual make-over must be accompanied by clear communication and constructive teamwork.

Appnovation took responsibility for the management of the project and provided guidance when necessary. Quick, flexible and dedicated.


An new digital artistic experience to support the new brand for Antwerp's premier orchestra that resulted in increased online bookings and concert sales.


Annual Concert Visitors, Many Online Bookings

More Numbers To Know About


Global Online Ticketed Concerts Per Season


Symphony Orchestra Members Orchestra