With a busy life to lead, it's not always easy to create perfect meals at home, or even to buy fresh ingredients either. Supermarket chain Carrefour identified with this, and decided to respond.
So they created the Simply You Box. The formula? Fresh and seasonal products in 9 recipes.
Carrefour needed more than a website, they needed an online user experience, a seamless process from browse to buy, with an interactive forum to respond to the evolving needs of their growing customer base.
Having created their Bonus Card loyalty website, Appnovation delivered a bespoke digital strategy, a development plan which incorporated all required functional and technical improvements. It was time to expand the interfaces, rethink and reboot the client's internal ecosystem and expand their eCommerce platform capabilities.