Business Challenge

As founder of the California Certified Farmers Market (CCFM), and working in conjunction with the Non-Profit Organization, Raw Inspiration, Jennifer McColm has built many lasting and strong relationships with community members and organizations at the various locations of her Farmers' Markets. The mission was, and remains, to make shopping small and local more accessible. Many people who would otherwise chose to shop local, cannot make it to their local weekly,farmers markets, which is where CCFM online comes in.


Our Approach

The desire was to create a well oiled community of farmers, vendors, small business owners and our beloved clients and guests, making it an online ecommerce destination for the community, just like the physical markets. CCFM came to Appnovation partners, Accelerate, after almost a year of a very frustrating experience and a large investment for a website that just wasn’t ready to launch. Accelerate created fresh new branding for CCFM and an online marketplace for vendors to sell online in just a few months. Accelerate also created in-market marketing to drive more foot traffic to the digital marketplace, and more digital visitors to markets. 




Customer Outcome

The Farmers Market online shopping experience has become an amazing way to shop locally, at the click of a button, connecting vendors with online customers, and creating a digital transformation and experience to rival being right there at the weekly farmer's market.

Local produce, globally accessible, bringing the farmers market to those 2,000,000 visitors and beyond with digital. 


Enabled visitors to the online Farmers Market experience.

California Certified Farmers Markets