A disjointed digital experience for students across CorePower Yoga’s in-studio, live-virtual, and on-demand class offerings.
A unified omnichannel experience that delivers a personalized, data-driven experience for each student, with consistent navigation, branding and design across interactions.
A personalized, omnichannel digital experience that allows students to flow, sweat and savasana – whenever, wherever. Since the launch of the new website, CorePower Yoga has seen:
- 47% increase in traffic
- 38% increase in page view
- 4% increase in average time on page
CorePower Yoga is the largest yoga studio brand in the US with more than 200 studios across the country and a library of over 400 on-demand classes. Their mission is to show the world the incredible life-changing things that happen when you root an intensely physical workout in the mindfulness of yoga.
With the recent development of new digital platforms, the brand’s yoga students and members were challenged with a disjointed digital experience. Users were faced with three different experiences across CorePower’s in-studio, live-virtual, and on-demand offerings. Each required different logins and accounts, and all had a slightly different look and feel, making it difficult for users to navigate through the student journey.
CorePower Yoga wanted to enhance the experience to best meet the evolving expectations of students, embracing a student-first digital solution.
We partnered with CorePower Yoga and TSG Consumer’s Digital Team to transform the digital experience for its students. By unifying three previously disjointed experiences, CorePower Yoga now delivers a connected omnichannel experience with consistent branding and design across interactions. Yoga students and members have a streamlined experience with a single login to access studio, livestream and on-demand classes anywhere, anytime and from any device.
Improved studio search and scheduling functionality ensures the experience starts well before stepping foot onto a yoga mat. Users can easily find a studio and class, with filters to fine tune results by teacher, class type, focus areas, intensity, time of day, and then can conveniently book a class.
The new site also features personalized content based on user interactions, past searches and a custom-built quiz to personalize their practice by seeing classes and content that best matches users’ interests, experience level and fitness goals.
A robust Design System with reusable building blocks for consistent quality design was developed, allowing the CorePower Yoga team to create and deliver experiences faster and more reliably. With a coherent brand personality at every touchpoint, new and existing students can jump into the customer journey at any time.
CorePower Yoga now provides their consumers with a more personalized, omnichannel digital experience to flow, sweat and savasana – whenever, wherever.
Students can now quickly browse and book studio and livestream classes and access on-demand classes, join live classes with one click and easily update their account and membership statuses.
With Contentful as the new CMS, the robust enablement platform allows CorePower Yoga to bring desired features and flows to life, with upgraded processes and tools for product teams and content authors to design, develop and deliver against business and product requirements with more flexibility and creativity.
Since the launch of the new website, there has been a 47% increase in traffic, a 38% increase in page views, and a 4% increase in average time on page.