The Flemish Greens - Groen - needed to launch a new and improved website in time for the general elections in Belgium. The client envisioned an innovative and accessible site that put visitors and people at the heart of Groen's online brand experience.
The structure and content of the corporate website had to clearly demonstrate where the party makes a difference, driving conversion and engagement. The site had to be mobile first, responsive and tightly focussed on user needs, offering a fresh new look and feel.
The result? A fully mobile responsive website that puts the user experience at its core, driving engagement and empowering the public with critical information about the Flemish Green. A relatable, fresh and effortless digital experience for all visitors, communicating the party's main messages around quality of life. Groen continues to serve the public with 10 seats in the Flemish Parliament.