The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 as the international marketing arm for Hong Kong-based manufacturers, traders and service providers. They are the trade and development council for the city-state of Hong Kong, with more than 40 offices around the world, including 13 on the Chinese mainland. The HKTDC provides incisive economic and policy analysis, as well as market information from around the world, to help companies capture opportunities for expansion and development.
With the Belt and Road initiative, the HKTDC wanted to create an unparalleled, robust and scalable portal, providing multiple resources on the Belt and Road Initiative, a development strategy and framework launched by the Chinese Government, with a goal to foster growth and development between China and the rest of Eurasia.
HKTDC’s Belt and Road was designed to provide official information and resources, and our task was to design, develop, and deliver digital strategies on a global scale, for a huge audience.
With the newly revitalized website, HKTDC’s brand was given a more modern and clean design. Content that was previously spread across different websites was centralized, creating clear, simple and easy to use navigation, providing a positive user experience.
pieces of content in multiple languages (English, simplified Chinese, traditional Chinese)
Just in 3 weeks - delivered initial implementation for soft launch