Preparing for a major rebrand and a move off its existing web infrastructure, Semrush needed a partner to unify page ownership, introduce a shared design system, and bring its enterprise site into a single connected experience on a modern CMS.
Appnovation partnered with Semrush across three connected workstreams, delivering technical architect consulting, a component-based design system in Figma, and parallel builds covering an enterprise site reskin and a CMS migration.
Semrush now has a unified design system, a refreshed enterprise site on the new brand identity, and a new CMS publishing model that unlocks faster, more agile content operations.
Semrush, the NYSE-listed visibility platform behind 55+ SEO and marketing tools, was preparing a major rebrand alongside a move off its existing web infrastructure. With semrush.com's SEO strength as a foundation, the team saw an opportunity to unify page ownership, introduce a shared design system, and bring the enterprise site into a single connected experience. With a new CMS chosen, Semrush looked for a partner to move in parallel across design, engineering, and migration.
Semrush, the NYSE-listed visibility platform behind 55+ SEO and marketing tools, was preparing a major rebrand alongside a move off its existing web infrastructure. With semrush.com's SEO strength as a foundation, the team saw an opportunity to unify page ownership, introduce a shared design system, and bring the enterprise site into a single connected experience. With a new CMS chosen, Semrush looked for a partner to move in parallel across design, engineering, and migration.
Semrush now has a unified design system, a refreshed enterprise site on the new brand identity, and a new CMS publishing model that unlocks faster, more agile content operations. With shared components, dark-mode theming, and a modern headless stack in place, Semrush's marketing and platform teams gain the governance and scalability to support future product, brand, and AI-driven evolution.
At Appnovation, our experts specialize in headless CMS implementations, design systems, and large-scale web replatforming for technology leaders. Through a strategic partnership, we helped Semrush unify its design and engineering foundations, replatform onto a new CMS, and establish a scalable system ready to support future brand, product, and AI-driven growth. Discover how our expertise in digital transformation can help your organization modernize its web presence and unlock lasting agility.
