O2E Brands

Business Challenge

O2E brands is a new, surprising, and totally different collection of companies that take ordinary home services and make them exceptional, building the most innovative franchises on the market with 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. They are leaders in customer experience, innovation and franchise development with combined revenue of $150M. 

O2E Brands was running multiple websites across several of their brands, operating on a variety of platforms. In many cases, the sites were designed and built by different vendors and therefore lacked consistency.

Our Approach

Incorporating architectural reviews, web properties analysis, and a wholesale IT infrastructure consult, our team needed to understand the marketing strategies that could encompass the full stable of O2E brand websites. Individual sites need unique solutions, but improving management and augmenting productivity is one size that fits all.

Appnovation utilized an architecture trade-off matrix methodology to provide the best possible options to support O2E Brands’ objective to create a single platform that would enable them to serve the unique needs of each of their brands’ websites while improving management and productivity. 

Customer Outcome

O2E Brands has now gained a competitive advantage with their scalable, flexible and easily maintainable web and IT infrastructure. This will provide consistency, quality, and efficiency across each web property and significantly increase the reliability of each sites’ performance. 

The all new platform houses all O2E’s websites and functions as a hub for their digital marketing Initiatives, empowering their teams to respond to business and market opportunities with speed, agility and creativity.


reduction in technical debt

O2E Brands