Pfizer is one of the world's largest pharmaceutical companies by revenues. Their global portfolio includes medicines and vaccines as well as many of the world's best-known consumer healthcare products such as Advil, ChapStick and Centrum. With the number of sales reps actually seeing doctors decreasing, pharmaceutical companies were looking for easier ways to reach doctors and provide them with samples, while making the experience more customer-centric.
Physicians now have an innovative, secure and compliant digital tool, and orders can be placed from a company’s professional site, doctor’s smartphone or iPad, and completed with an electronic signature. Doctors can choose to opt-in to receive vouchers, literature, reminders, marketing messages, and, if they request it, a visit from a live rep along with their product samples.
Increase in e-sampling program participation when transitioning to electronic signature.
This has been the smoothest project I have worked on in my 5 years of digital at PCH! This is a result of the collective great efforts at Tribal to work closely with the business clients on the great design, and the excellent development / project management of Appnovation.
Manager - Client Partner, Business Technology, Pfizer