ZNA, one of the largest hospitals network in Flemish region, Belgium, wanted to modernise the look of their website and simplify its navigation.
As a network of hospitals, it has a ZNA-wide offering but not every hospital has every medical department. The difficulty was in keeping users informed of what section of the website they found themselves in - ZNA-wide or hospital-specific.
The second requirement was an ability to customise every page of the hospital to highlight specific strengths, despite the fact that multiple hospitals within the network offered the same treatments.
Personalizing the digital patient experience leads to a much more streamlined flow of information and smoother customer experience navigating the hospital healthcare system.