TCL USA Drupal 8 Redesign

TCL USA Drupal 8 Redesign

TCL (The Creative Life) is the third largest TV manufacturer in the world, which is currently enjoying a rapid expansion within the always-competitive American market. Such is the growth of this company, TCL has been branded as “America’s fastest-growing TV brand”.

As part of their commitment to their digital presence, the TCL USA division were looking to improve both the aesthetic, and content management elements of their website, which they considered to be of paramount importance to the success of their “creative” vision.

With the opportunity to build an award-winning Drupal 8 showroom, our senior Appnovation Drupal development team set about finding solutions for the project requirements, before delivering the client’s vision.

Before the launch, our clients became familiarized with the site, how to create and publish content, and all the user-friendly elements delivered by D8.

Underpinning everything was our desire to ensure that any bugs or architectural changes were kept to an absolute minimum, while maintaining an agile approach to allow the client to have flexibility. 

This successful D8 project is now a community showcase study on 

TCL USA Redesign, codename Project TCLU-001, is collaborative effort across multiple Fixed Teams and was started during the Pre-Fixed Team era.

TCL USA Redesign project won the 2017 Q2 New Business Team Award.

TCL’s monster 110-inch 4K TV featured in “Iron Man 3” ensconced in Tony Stark’s living room.

TCL purchased the official naming rights to Grauman’s Chinese Theatre on Hollywood Boulevard.

D8 redesign of TCL USA

"As TCL aggressively climbs the ranks of the U.S.’s top TV brands, we needed a new site that elevates our product to consumers. Our company prides itself on delivering best-in-class televisions and going with Drupal 8 allows my team to create and publish quality content for our award-winning TCL Roku TVs with ease,” said Chris Larson, Senior Vice President, TCL. “Working with the team at Appnovation was a very collaborative, flexible process, delivering impressive results to help drive TCL’s success in the consumer electronics industry."

Chris Larson
Senior Vice President
TCL USA Drupal 8 Redesign
Project Highlights
  • Feature rich and highly functional for performance
  • Functionally superior, user friendly online destination delivered
  • Aesthetically outstanding design
  • Responsively designed for mobile
  • Content management made easy
  • Hosted on the Acquia Cloud
  • Now a D8 community showcase study on
  • Drupal 8
  • Acquia
Launch Site