Basic Fit

Challenge

Basic-Fit is the European market leader in the "value-for-money" fitness market with over 6,000 employees and 2 million+ members and 973 clubs in 5 countries. Their data and content was spread over multiple systems, making it difficult to scale their business or integrate with other platforms, and it had become challenging to manage and make content updates with current users having difficulty updating the website.

Solution

A world-class digital experience that gets Basic-Fit closer to their club members, providing content meshed with core gym operational functionality to deliver a brand new mobile experience for all gym-goers.

We partnered with Basic-Fit to streamline platforms and move to a MACH based architecture, allowing them to accelerate their digital experiences, increase agility, and create more value for their technology investments, including the launch of 10,000 interactive screens across all gym locations powered via Contentful APIs with personalized and data driven content orchestration.

Results

By unifying their platforms and systems, Basic-Fit saw a cost reduction for their CMS. By promoting re-use of data and adopting a modern development approach, Basic-Fit has the flexibility for omni-channel publishing and is able to innovate at speed, allowing new digital product development and offerings.