Opening up new streams of revenue by making pre-made meals digitally available to purchase by millions of its customers.

Business Challenges

With a busy life to lead, it's not always easy to create perfect meals at home, or even to buy fresh ingredients either. Supermarket chain Carrefour identified with this, and decided to respond.

So they created the Simply You Box. The formula? Fresh and seasonal products in 9 recipes.

Carrefour needed more than a website, they needed an online user experience, a seamless process from browse to buy, with an interactive forum to respond to the evolving needs of their growing customer base.

Having created their Bonus Card loyalty website, Appnovation delivered a bespoke digital strategy, a development plan which incorporated all required functional and technical improvements. It was time to expand the interfaces, rethink and reboot the client's internal ecosystem and expand their eCommerce platform capabilities.

How We Helped

Performing a technical analysis, identifying strengths and weaknesses within the existing digital platform, that was just the start of Appnovation's digital transformation for Carrefour.

Alongside our design work, we utilised our Drupal 8 expertise, to ensure that the client's digital vision was front and centre, with functionality meeting accessibility, innovation matching capabilities.

With additional support and maintenance, client satisfaction remains as important as it was for the project itself.

Statistics

75%

Increase in families shopping at Carrefour