Our Work: MTR

How Appnovation helped MTR Revolutionize Station Retail Operations with Innovative Digital Solutions

Illustrated MTR subway platform sign with a train icon and colour swatches

Challenge

The Mass Transit Railway (MTR) system in Hong Kong retail team and tenants were constrained by a traditional, paper-based workflow that relied on outdated methods such as fax machines and physical interactions. This inefficiency led to delays and difficulty in accessing up-to-date information for tenants.

Solution

Appnovation collaborated with MTR’s Station Retail Team to design and build a website in 9 sprints (18 weeks), aiming to connect with potential tenants and eliminate manual work.

Impact

The new digital platform saves time and resources, enhances decision-making with real-time information, improves communication, and ensures future adaptability for a more efficient digital environment at MTR.

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Challenge

The MTR station retail team and tenants were constrained by a traditional, paper-based workflow that relied on outdated methods such as fax machines and physical interactions. This inefficiency led to delays and difficulty in accessing up-to-date information for tenants.

Solution

Appnovation collaborated closely with MTR's Station Retail Team to modernize their processes by developing a comprehensive website within a tight timeline of 18 weeks (9 sprints). Our solution focused on customer insights and UX strategy, UI design, website development, and CMS development. The new platform aimed to streamline tenant interactions, eliminate manual processes, and provide a seamless digital experience for both the station retail team and tenants.

Result

The new digital platform replaced manual processes with efficient digital workflows, significantly saving time and resources. Tenants now enjoy real-time access to critical information, enhancing transparency and decision-making. Improved communication and engagement between teams and tenants have streamlined operations and increased satisfaction. The scalable CMS ensures adaptability for future needs, solidifying MTR's transition to a more efficient, digitally-driven environment.