Learn how some leading brands have optimized their customer journeys by building valuable digital experiences. Join Appnovation and Contentful on this three-part webinar series.
The Future of Content in an Omni-Channel World
An Adweek Spotlight Virtual Event
In Collaboration with Appnovation and Contentful
Date: June 4, 2020
Time: 2PM EDT / 11AM PDT / 7PM BST
Length: 60 Minutes
Target Audience: Directors & Executives in Marketing, Digital, Customer Experience, IT
Target Industries: Automotive, Healthcare and Pharma, FMCG, CPG, Retail, Telecommunications, High Tech, Financial Services, Government
Companies are always adapting to the ever-changing needs of consumers, and Appnovation and Contentful are leading the efforts of how to understand audience behaviors through extensive user research. We’ve embraced these changes and have embarked on improving short- and long-term content strategies for marketers to optimize their customers’ journey.
Join Adweek, Appnovation and Contentful for this live virtual event where we'll discuss how the atomization and curated distribution of content across all channels can help you build a consumer strategy based on deep engagement, higher value return for your audience, and maximum agility for your content across the entire digital ecosystem.
Andrew Dunbar, General Manager of Europe, Middle East and Africa, Appnovation
Scott Wassmer, General Manager of the Americas, Appnovation
Bridget Perry, Chief Marketing Officer, Contentful
Danny Wright, Chief Brand Officer, Adweek
How Fitch Ratings, Appnovation, & Contentful created a modern technology stack serving research, ratings, & regulatory content
Date: May 20, 2020
A leading provider of credit ratings, research and commentary, Fitch Ratings publishes numerous rating actions, insights and opinions within a multi-jurisdiction compliance environment that demands a high-performance, accurate and localized content distribution platform. While performance and regulatory compliance were a high priority, Fitch Ratings also wanted an intuitive user experience and a modern marketing environment that could analyze, measure and personalize the consumption and targeting of content. Fitch needed a framework that supported the aggregation of complex, static and dynamic content from a variety of Fitch systems within a publishing structure that enabled intuitive access to the data and content, alongside a powerful search functionality.
In this webinar recording, you will learn about the approach Appnovation, Contentful, and Fitch Ratings took to deliver a modern website experience leveraging a decoupled content architecture and purpose-built components addressing a variety of business objectives.
How Alpro, Appnovation, & Contentful Implemented
a Multimarket Multilingual Content Strategy
Date: May 5, 2020
Danone’s Alpro was looking for a modernized solution to showcase their website content and restructure their site to enable internal users to update as required. This platform will be deployed in 30 different regional markets. The ultimate goal was to deliver a website that is easier to manage internally with optimized UX for their end-users.
In this webinar recording, you will learn about the approach Appnovation, Contentful, and Alpro took to tackle this project, what technologies were used, and how we leveraged Contentful’s content infrastructure to scale and grow into different channels.