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Latest Content:
Data That Makes an Impact: Overview
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Our Latest Content
Data That Makes an Impact: Overview

Our “Data That Makes an Impact” series delves into a range of approaches and considerations that allow you to harness your data to realize improved returns and customer experience — in a timely manner. We’ve provided an overview of the entire series for you here.

Data That Makes an Impact: Overview
Data That Makes an Impact: Guide to CDP Essentials

In this guide we cover the essentials of CDPs, including the difference between the two main uses of CDPs, the level of data cleanliness needed for each CDP use case, and the approach for using CDPs to collect first-party data.

Data That Makes an Impact: Guide to CDP Essentials
Data That Makes an Impact: How To Maximize Value With Monetization

This series explores the journey of becoming a business that harnesses the power of quality data to make informed business decisions. This final article explores how to increase growth and revenue with data monetization.

Data That Makes an Impact: How To Maximize Value With Monetization
Why Data Ethics Are a FinServ Superpower

Discover how financial services companies can benefit from adopting an ethical data strategy

Why Data Ethics Are a FinServ Superpower
Lindsay Stanford

Lindsay Stanford

Director, CX and Product Strategy

A whole new CX: Meeting the retail demands of today’s digital consumer
Strategy & Insights
10 January, 2022|5 min
A whole new CX: Meeting the retail demands of today’s digital consumer
Why Empathy is Key to Engaging Retail Customers in 2021
CX
15 April, 2021|5 min
Why Empathy is Key to Engaging Retail Customers in 2021
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