Appnovation Appoints Angela Rosales as Global Vice President, Head of Strategy

Appnovation is proud to announce the promotion of Angela Rosales to Global Vice President, Head of Strategy, reaffirming the company’s commitment to innovation and delivering transformative outcomes for clients worldwide.

With more than 15 years of strategic leadership experience, Rosales has partnered with some of the world’s leading organizations across healthcare, the public sector, and many other diverse industries. She has driven omni-channel strategy, brand transformation, and business design, and is recognized for her ability to translate complexity into clarity, bridging science and storytelling to bring purposeful solutions to market.

“Angela has been instrumental in shaping our strategic direction, strengthening client relationships, and driving impact across the organization,” said Scott Wassmer, Global President of Appnovation. “Her ability to think big while staying grounded in what matters most has elevated our strategic capabilities and unlocked meaningful growth for our clients and our teams.”

In her new role, Rosales will lead the continued evolution of Appnovation’s global strategy practice, working across regions and disciplines to accelerate growth, foster innovation, and unlock new opportunities for both clients and internal teams.

Beyond her professional achievements, Rosales continues to study psychology and neuroscience to deepen her expertise in human behavior and decision making, a passion that informs both her strategic vision and leadership approach.

About Appnovation

Appnovation is a global, full-service digital partner that combines bold ambition with practical action to create customer-first digital solutions. We build purposeful digital solutions that deliver real impact today and serve as strong foundations for future growth.