DayDayCook is a global food platform that faced a fragmented digital landscape following its NYSE listing and acquisition-led expansion. To restore agility, the company required a unified, scalable platform to consolidate its diverse, multilingual content and support sustainable growth.
Appnovation partnered with DayDayCook to build a scalable, Sanity-powered platform starting with their flagship recipe experience. By unifying content models and automating migrations, the solution streamlines editorial workflows, supports multilingual delivery, and reduces technical risk for future brand integration.
The DayDayCook Recipes MVP launched successfully, migrating over 41,000 content items to a modernized, scalable platform. This foundation has immediately improved performance and SEO, streamlined editorial workflows, and provided the flexibility needed for future channel expansion. See website here.
DayDayCook is a global food and lifestyle company best known for its flagship recipe platform, serving millions of home cooks with Asian-inspired content. Following its NYSE American listing, the company entered a new phase of growth. Acquisition-led expansion fragmented its digital estate across CMSs, domains, and languages, creating governance complexity and slowing iteration. A unified, scalable platform was needed to support multilingual content and sustainable growth.
Appnovation partnered with DayDayCook to design and deliver a modern, scalable content platform with Sanity, starting with the flagship recipe experience. We built a high-performance architecture using a structured content management system and a scalable front-end framework, supported by optimized video delivery and automated, repeatable migration workflows. The MVP focused on unifying content models for recipes, ingredients, and media, while enabling efficient editorial workflows and content reuse. The platform was designed to support multilingual delivery and future brand onboarding, while reducing operational complexity and technical risk across the broader digital ecosystem.
The new DayDayCook Recipes website has launched successfully as an MVP, delivering a refreshed user experience on a modernized platform built for scale. The release included migration of over 41,000 content items, including 28,000 ingredients, 4,500 recipes, and 3,000 videos, establishing a strong foundation for growth. Early outcomes include improved performance and SEO, enhanced editorial efficiency, and greater flexibility to extend content across new platforms and channels.
At Appnovation, our experts excel in building scalable multi-brand platforms that unify global digital presences for rapidly expanding enterprises. By leveraging modern web technologies and strategic content architecture, we helped DayDayCook unify its brand story, streamline content management, and create a scalable foundation to support innovation and global growth. Discover how our expertise in digital transformation can help your organization support rapid digital growth and deliver a premium digital experience.
