Business Challenge
FOXNews.com provides readers with today's top stories as well as political news and entertainment. They also offer live coverage of major news events, like presidential elections.
Fox News was looking for a mobile app to bring the action closer to their viewers.
Our Approach
Appnovation worked in partnership with Google to create the Fox News Candidate Tracker application. The web application allows users to track the scheduled campaign events of the 2012 presidential candidates for the Democratic and Republican parties throughout the year.
Customer Outcome
Leveraging the Google Maps and Google Calendar applications, users can search by zip code and city and view the full day's agenda for both parties' candidates for a particular date. Settings allow for both or single party tracking and the ability to highlight "battleground states" and Hot Races to keep your eye on.
1.4B
Average number of monthly multi-platform views
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