Pfizer, Inc. is one of the world's largest pharmaceutical companies, with a global portfolio including medicines, vaccines, and some of the world's best-known consumer healthcare products.
Pfizer’s project strategy and goal was simple: standardize all company web properties, using Drupal platforms, incorporating the Pfizer business technology unit’s requirement to migrate all PfizerPro microsites from the NetWeaver platform to Drupal. Simple in words, but development expertise required in practice.
With a consistent on-brand experience, healthcare professionals are easily able to find information on Pfizer medicines and useful resources and support related to medical conditions. Tailored to individual roles, the PfizerPro site provides a personalized experience and access to the newest knowledge and medical resources.
microsites migrated to one cohesive digital platform.