Being a world class destination is a given for California, but providing a world-class online destination for potential visitors is riding an entirely different wave.
Visit California’s website inspires travelers by showcasing experiences and attractions throughout California’s 12 tourism regions. But, a regional brand needs a global reach, and a digital experience that transcends geography, and it was time for Visit California to evolve their web and mobile presence.
With a creative and innovative new online destination, Visit California is driving the digital travel revolution, reaching, engaging with and learning from their customers.
Reaching visitors at every stage of their trip planning and their journey, Visit California amplifies the California Dream around the world in all-new ways, showing the world what it means to Dream Big.
Increase in page views
Appnovation was the right strategic choice for Visit California. The company’s creativity and innovation will allow us to continue to Dream Big through our digital marketing program, while sharing the California lifestyle through compelling content and an engaging online experience.
President & CEO, Visit California